If the logo redesign has you scratching your head, I’m with you. Subjectivity aside, why weren’t you building a re-post feature? Or why weren’t you combining all of your photo-editing apps into Instagram so I don’t have to have a bunch of extra apps?
Instead you spent 9 months gestating a cliché logo? Wait you’re saying it took 9 months to simply copy a design trend? I think a re-post feature would’ve taken maybe half that, or less?
Perhaps most disappointing is that you couldn’t somehow keep the endearing brown color with the little rainbow. Please don’t say a gradient using a slice of the spectrum is a rainbow, because it’s not.
But enough about that, you’re one of the hottest social media platforms out there, and you’re ignoring the fact that there’s a cottage industry of apps [1, 2, 3, 4, 5, etc] devoted to reposting on Instagram — which are de-facto sanctioned! So weird!
To top it all off you went with a retina-blasting dark-on-light UI overhaul. The hubris has gotten to be a bit much.